Advert specifications

Artwork for adverts should be provided as either PDF or JPEG files.
We prefer high quality PDFs because if saved correctly, text will print at the optimum quality, rather than being converted to pixels and appearing fuzzy or blocky. 

PDF

PDFs should have all fonts embedded, otherwise when sent to print, font substitution may occur to the default Arial or Times Roman fonts, meaning your advert will not look how you want it. There are various layout softwares available, but each should provide as Save/Export to PDF or Print to PDF option. When saving/exporting or printing your PDF, any PDF quality option should be set to ‘print quality’ or ‘high quality’ and fonts set to embedded.

NB: Trim marks and image bleed are only needed if you have booked the full page with bleed advert size. The background used in the advert will run off the page by 3mm, then the page is trimmed to size.

JPEG

If you wish to submit an advert as a JPEG image, it should be created at the correct advert size shown below and saved in CMYK colour mode, at 300 dpi or greater.

Please be aware that Microsoft Word does not save PDFs or JPEGs with 100% black for black coloured text, instead it uses a mix of CMYK. This will impact the clarity and sharpness of black type, known as mis-registration –  therefore we do not recommend Microsoft Word as a layout software.

Do get in touch if need any help.